A ring that is 95% pure will be an expensive, but worthwhile choice. If that’s too expensive for you, shop around for a ring with at least 90% purity.

You can purchase your ring online, but it is usually best to go to a physical jewelry store so that you can make sure the ring is what you want and fits correctly.

You can choose to visit only high-end stores, mid-range, or a range of jewelry shops.

Take note of the quality of rings when comparing prices. Ask to separate the labor and platinum charges when asking for the price of a ring. If you’re comparing the cost of platinum to similar white gold rings, keep in mind that platinum is a much more stable color. White gold is often treated with a rhodium plating to make the jewelry look whiter. As that plating wears off, the white gold will begin to look more yellow, instead of white. [9] X Expert Source Nicole WegmanJewelry Professional & Founder of Ring Concierge Expert Interview. 23 April 2020.

Keep in mind that this may not be an option if you’re on a budget.

A few jewelers create a sterling silver and cubic zirconia version of a client’s custom ring before casting it in platinum to ensure that the ring is exactly what the client wants.